Client Overview
Stoked Surf School is a surf school in Perranporth, Cornwall run by head coach Julian Price. Stoked offers in-depth surf lessons, tailoring for the student’s capabilities as well as group lessons and one-to-one coaching ensuring a perfect balance between fun and world-class tutoring.
Project
Stoked Surf School Website Management (including SEO, PPC Management & merchandise and leaflet design)
Services
The Brief
Julian reached out to me after engaging a freelance web designer to build him a website for his newly-launched business. Although the designer produced a well-designed website, there wasn’t much in the way of direction after it was delivered. Julian needed help to host the website and get a few of the features up and running.
As Stoked Surf School was a relatively new business, Julian expressed a focus on SEO and Google Ads marketing in order to reach the crowds he wanted to gather for the approaching season and required assistance in setting up the marketing campaign.
He also approached me to help with signage and merchandising to promote his business outside of the digital realm, and to make sure people could see leaflets and posters to advertise the business further.
The Process
Once I had the files needed to begin development of the website, with a focus on SEO and other useful features, I immediately set to work. Firstly I connected the website up to its host and registered domain, set up the appropriate email inboxes and connected the website’s contact forms to them. I also updated the visual design of the website, from broken animations and poor font choices to redesigning the main slideshow in order to make it more SEO-friendly and fully responsive.
Once Julian was happy with the overall look and implementation of the website, work began on the Google Ads marketing campaign. Working alongside Julian in order to ensure that the campaign stayed within budget and had the appropriate reach and correct keyword targets, I reviewed and updated the campaign as and when it was needed.
During this, Julian also requested assistance on merchandise design, shop signage and poster/leaflet design. He had a clear vision of what he wanted and I made sure to deliver this vision as best I could.
The Result
The website was deployed rather quickly after the backend code was updated, tweaked and fixed. Once it was up and running, Julian could easily see areas which needed more focus on, in order to align with his vision for the website.
The SEO and marketing went extremely well over the summer season, with the targeted adverts reaching a vast amount of people, many of who booked surf lessons with the school. Once the season started to die down, I paused the advert but it’s ready to resume whenever it’s needed.
The merchandise and signage designs went down exceptionally well, with the main signage displayed prominently above the front of the surf school and leaflets and poster distributed around the local area.
I also have made future plans with Julian who is looking to expand the website’s capabilities over the coming months, readying for the upcoming season. Some of these capabilities include an online booking system and signage for the company vehicle to further advertise the school.
Working with Julian has been a fantastic experience and I cannot wait to work together again in the near future.
I came to Joe (SiteJacket) in my hour of need when I was having problems with my website. This was my first year setting up my surf school business and I was completely lost of how and what to do to get my website online and running etc. Within hours Joe had managed to sort out all my issues and get me online and my website fully operational.
I was so impressed I then used Joe's experience and expertise to manage all aspects of my website from SEO, Google ads and operations. Joe's attention to detail is incredible and he really cares about you as a customer and about your business. Looking ahead to next year Joe and I will be working together to implement a booking system, further development of my website and continue developing SEO.
I honestly cannot recommend Joe enough. Apart from him being a top bloke he is quite simply the best at his job and I wouldn't consider anyone else 5 stars all the way... Thanks for all your help Joe
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