Client Overview - Stoked Surf School
Stoked Surf School is an award-winning surf school in Perranporth, Cornwall run by head coach Julian Price. Stoked offers in-depth surf lessons, tailoring for the student’s capabilities as well as group lessons and one-to-one coaching ensuring a perfect balance between fun and world-class tutoring, as reflected in their stellar reviews.
Project
Stoked Surf School Website re-design & SEO
Services
The Brief
Following on from our last project together, Julian from Stoked Surf School engaged us to completely rebuild his website and focus heavily on SEO efforts to ensure maximum visibility for the 2024 surf season in Perranporth, Cornwall.
The new website had to look professional, with animation and responsiveness being key priorities - This is mainly because Julian's local competition have outdated websites and he wanted Stoked's to stand out as modern and of a higher-quality in order to attract potential customers.
SEO was also a key factor, with the aim of getting a leg up on the competition by focusing on this early to allow the website's visibility and ranking to build months in advance of the approaching season.
The Process
The project got underway with the new website design and build, with elements of on-page SEO incorporated throughout. The structure of the website was expanded to include new pages, such as an "About Us" page and a "Latest News" blog setup, built using the WordPress CMS and a custom theme utilising the BeTheme framework - Having experience with this framework before, it's incredibly easy to use and runs exceptionally fast, which is also great for Technical SEO.
Whilst a lot of content was re-used from the old website, Julian engaged the services of Perranporth-based photographer Marco, who runs Perran Snaps and is a frequent collaborator with Stoked Surf School, to provide beautiful, high-quality images that are used throughout the website.
Once the website was completed and launched, work began on off-page SEO in order to position Stoked Surf School as an authority, with a focus on Local SEO - this would come in especially handy with the local visitors who are looking for a fantastic surf lesson experience. Specific keywords were targeted and in a short amount of time the website's domain authority increased exponentially.
The Result
The website was built with a relatively quick turnaround time, mainly due to having the existing content ready to go, where appropriate, even when designing a custom theme for the framework.
The quality of the new content has also been a joy to work with, and makes the website look phenomenal, with many people commenting on how they like the slick new look and feel.
As previously mentioned, the SEO efforts already appear to be paying off, with a higher Domain Authority ranking than before. We are confident that we are making Stoked Surf School highly visible to anyone visiting Cornwall and looking for a professional, high-quality surf school.
In the coming months the efforts will continue to build, cementing Stoked Surf School as the premier surf school in Perranporth, if not Cornwall itself. Feel free to check back in as we update on the progress!
Featured Website Images
I came to Joe (SiteJacket) in my hour of need when I was having problems with my website. This was my first year setting up my surf school business and I was completely lost of how and what to do to get my website online and running etc. Within hours Joe had managed to sort out all my issues and get me online and my website fully operational.
I was so impressed I then used Joe's experience and expertise to manage all aspects of my website from SEO, Google ads and operations. Joe's attention to detail is incredible and he really cares about you as a customer and about your business. Looking ahead to next year Joe and I will be working together to implement a booking system, further development of my website and continue developing SEO.
I honestly cannot recommend Joe enough. Apart from him being a top bloke he is quite simply the best at his job and I wouldn't consider anyone else 5 stars all the way... Thanks for all your help Joe
Have a project in mind? Get in touch!
If you like what you've seen here, or have something different in mind, then don't hesitate and contact SiteJacket today.
