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Today’s post is the first in a 2-part special about the current state of trends in web design and the kinds of things we love and the kinds of things we hate. Today we’ll cover the things we don’t like on some of the websites we encounter. Many of these are outdated concepts that many designers wouldn’t even think about implementing on a modern website, but the internet is a big place and it’s still possible to see these choices on a lot of websites.


Adobe, the tech firm behind Flash, killed off support for the technology at the end of 2020 meaning that any future updates won’t be forthcoming. What this also means is that websites still running Flash will continue to work if the browser that accesses the site can still run it, but this will be short-lived as browser updates will remove the capability. HTML5 & CSS3 can handle a lot of what Flash used to be able to accomplish alone, and is much better at it.


Finding good stock photos is relatively easy to do, with a lot of websites out there offering options for premium images. However, licensing these images can come with a pretty hefty price tag, so often a website visitor is presented with horrible, tacky, lifeless images. You know the ones, such as that older gentleman who’s having a hard time with his computer one minute and is in a hi-vis vest with a sledgehammer over his shoulder with the same expression the next. Whilst these can be humorous, they do nothing to convey your business as the professional set-up you want it to. Most times, it’s best to produce the images you want to use for your site yourself. You may even wish to hire a professional, or freelance photographer to do the work for you.


Some designers had a habit of over-using elements on a web page, influenced by popular websites from a while back, like MySpace that used to have all sorts of random elements thrown around a page. Things like hit counters, animated headers, lots of images and gifs and tons of links strewn about in a haphazard fashion. Although a website shouldn’t be barren, devoid of content, there is a place for such things and in any case; an overly cluttered site isn’t exactly mobile-friendly and can actually make you lose any potential customers if not immediately addressed.


Whilst it might be tempting to give each of your headings a different font, this is can cause total chaos when trying to make a website’s information flow nicely. Fonts are attractive and eye-catching but an over-use can cause a lot of confusion to your visitors. Try to limit your fonts to 2 or 3 at most.


Pop-ups have been the bane of a website visitor for a long time now, so much so that there are entire technologies devoted to limiting their appearance, with varying success. Whilst adverts are useful for a website’s funding and therefore paying for the operations cost of said website, they are an endless supply of frustration for a visitor. The same thing can be said for splash pages, where a website will be overtly insistent about a visitor signing up for their mailing list or other such thing in order to access the main bulk of the site. If you really have a CTA that you’d like a visitor to acknowledge, plan it into your web page’s design accordingly.

So there we have it; a few of the trends in web design that we hate. As mentioned previously, if you find that your own website has one or more of these trends occurring, feel free to contact us to see if we can help you with a redesign and get more customers coming your way.