SEO: A DEFINITION
Search Engine Optimisation (or SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement.
So, in conclusion, SEO is very important for a website’s success. Without a good SEO strategy in place, your website runs the risk of fading into obscurity as it tracks lower and lower on search result lists. Keep in mind, however, that SEO may take a while to show results organically but this slow-and-steady start can bring with it huge rewards. Definitely something worth considering!