BS Services Garage
Four years on, a full rebuild: how SiteJacket brought BS Services Garage's website in line with where the business actually is
BS Services Garage, formerly BS Car Services, had outgrown their website before they had even realised it. Their old website was built four years ago back when it was founder Ben Smith operating as a mobile mechanic. Now, the company has grown and they have a permanent base of operations in Bexleyheath, a broader range of services, and a client base ranging from repeat customers to fleet contracts for businesses who needed regular maintenance for their vehicles.
The website still told the old story. SiteJacket rebuilt it properly.
Trades Pro
Service
6
Core pages built
6 Weeks
Brief to launch
4 Years
Since last build
Project Overview
What We Were Working With
What the client needed
- A website that reflected the move from mobile mechanic to permanent garage
- A modern, professional look to match a new logo and brand identity
- Clear pages for services, fleet clients, and vehicle security
- A foundation ready for the Local SEO campaign to follow
What we delivered
- WordPress website design and build (Trades Pro)
- Modern design incorporating new logo and branding, built on the BeTheme framework
- Content migration and copywriting
- SEO-ready technical setup (Rank Math, GSC, schema)
- TrustIndex Google Reviews integration
- Hosting and care plan (existing, continued)
The Challenge
A Business That Had Moved On, a Website That Hadn't
BS Services Garage has been a client of SiteJacket's since our early days of operation. Their first website was built four years ago when the business operated as a mobile mechanic, visiting customers at home to carry out repairs, MOTs, and diagnostics. Built using Bootstrap 4, it was functional for the time, but lacked any kind of easy way for the client to update meaning content became largely stuck in the past.
Fast forward to 2026 - the business has moved on. Ben and his team now operate from a permanent premises in Bexleyheath, Greater London, where customers can bring in their vehicles for a whole range of work MOT testing, brakes, timing chains, wet belts, cam belts, vehicle security fitting and more. the old site, whilst displaying some of these services, made none of it clear. It still told the story that BS Car Services was a one-person, mobile operation, and it looked the part too.
For a relatively new garage, albeit one with a lot of experience behind it, trying to attract new customers - including businesses with fleets of vehicles - a clunky site from years ago doesn't inspire much confidence. It's often the first thing a potential customer checks before deciding whether to call. When a website doesn't match what you actually do, trust can disappear before a word has been exchanged.
The Core Problem
A new premises, new logo, and growing word-of-mouth — none of it backed up by the website.
Our Approach
What We Did
1 Research and Design
Before building anything, we looked at what competitors were doing and identified the sections and content types that come up consistently on well-performing garage websites. That gave us a solid brief to work from. The visual direction came from the client's new logo & we matched heading typography to the logo typeface and pulled the colour palette from the brand identity, so the site felt like a natural extension of the business rather than a generic trades template.
2 Build and Structure
The site runs on WordPress with the BeTheme framework, built to the agreed design. Six core pages, each with a specific job:
Home
Introduces the business, summarises main services, signals where they are.
Services
Service cards linking to dedicated sub-pages — an SEO decision as much as a UX one.
Fleet
A dedicated page for business clients with multiple vehicles.
Secure It
Standalone page for vehicle security fitting — a specialist service worth calling out.
About
Business background, the team, and qualifications that matter to customers.
Contact
Address, embedded map, contact form for general and fleet enquiries.
With the core pages built, we next focused on individual service pages. This was to ensure the website was optimised for search engine queries, targeting the relevant keywords tied in with local specificity ("MOT Bexleyheath" for example).
3 SEO and Technical Setup
Every page was built with SEO in mind from the start. Page titles, meta descriptions, clean URL structure, schema markup, and a Google Search Console connection all went in before launch. We also set up TrustIndex to pull Google reviews directly onto the site so the reputation BS Services was building on GBP would show up automatically on the website.
4 Content
Most of the copy was migrated and updated from the original site, with the services list checked carefully against what the business actually offers now. Getting that right matters: a garage page that mentions a service the business doesn't offer will either mislead a customer or waste everyone's time when they call.
The content that wasn't availble from the previous website included photos of the new garage itself along with images of Ben working on cars there. These were needed specifically to show potential customers what to look out for when finding BS Services Garage, but also the quality of work that the business provides which helps to build trust.
The Results
What Changed
The site launched to a client who was genuinely pleased with it. Ben and Tor promoted it on social media the same day and started requesting Google reviews from existing customers to feed into the TrustIndex display.
From a search perspective, the results are early. The Local SEO campaign is underway and the foundations are in place: the GBP is live and linked to a professional website, the schema is set up, and the service pages give the campaign somewhere solid to build from.
What's already clear is the credibility difference. When a potential customer finds BS Services Garage on Google and clicks through, they now land on a site that looks like a proper garage business — because it is one.
82 / 100
PageSpeed Insights performance score
1.72k
GSC impressions (first 30 days)
Related Services
What Made This Possible
Trades Pro Website
The package built for trades and service businesses that need a proper online presence. Clear service pages, mobile-ready, and built to rank.
Local SEO Retainer
Once the site is live, the next step is getting it in front of local customers searching for the services it offers. The campaign has started for BS Services.
Hosting & Care
BS Services have been with SiteJacket for hosting since the beginning. Monthly care, backups, and updates so the site keeps doing its job.
Your Website Should Keep Up with Your Business
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