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Hello there!

For a business to really succeed in today's world is a website, and many business owners starting out for the first time are tempted to use a DIY website builder in order to get there business up and running online. Whilst this is a viable option, there are many reasons why using one of these generic builders may have the inverse effect that they were hoping for. In this post I'd like to give a few reasons why this is the case.

Bad First Impressions

I've mentioned it in previous posts but your website is like a business card (albeit much more important), and as such is a reflection of what you wish to present. Many of the templates a lot of these DIY Website builders offer are incredibly generic and therefore makes your site forgettable as it doesn't stand out among similar websites. Can you really reflect your bakery's brand if the hair salon down the road is using the same template? Absolutely not.

Poor SEO

By using generic templates, you are not optimising your website correctly for search engine results. Search Engine Optimisation is a skill that many web designers/developers specialise in, due to its complex nature and therefore it's a great idea to hire one of these specialists in order to reach that top spot on a Google result page.

Slow loading time

Most DIY Website builder sits often host many, many other sites on their servers given how popular they are which can slow down the speed in which your website is accessed. Also, uploading un-optimised images can increase page load times. Website visitors these days expect a fast-loading website as studies show that they are more likely to navigate away from a page if it takes longer than 3 seconds to load. A skilled web designer can ensure that not only will the site be correctly hosted on an optimised server, but that other factors, such as optimised images, will ensure that you have a lightning-fast load time.


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Non-Responsive Design

When using one of these drag-and-drop builders it's easy to forget about responsive design. That is when you're designing on a desktop, it's easy to forget about what this website will look like when viewing it on a different device, such as a mobile phone or a tablet and this is a HUGE mistake. A great many people use their phones to look at websites, even if it's a casual browse on social media, or even to check out a local cafe's menu, and by forgetting these details you run the risk of losing many potential customers.

Sub-Standard website Security

Even a Content Management System powerhouse like WordPress is vulnerable to security breaches and once an exploit is known it doesn't take someone with malicious intent to get access to your website. By choosing to use a professional web designer, they can set you up with the apporpriate security measures from regularly scheduled backups and updates to providing an SSL Certificate ensuring the website's safety.

So those are just a few of the reasons why it might not be such a good idea to go with a flashy "drag-and-drop" website builder. Although it might be a tempting option to choose one because your budget is tight but in the long run, a poorly-designed cookie-cutter website could end up losing you potential sales when increasing your marketing budget by just a little extra could net you the dream clients you've been hoping for. It'd be remiss for me not to plug the services we provide here, but if you are interested in talking with us about a future website you'd like designed for you then please don't hesitate to contact us.


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Author
Joe Smith

Commander-in-chief of SiteJacket, Joe's the go-to guy for all things SJ. He enjoys Web Design, tea and painting tiny plastic spacemen.