Roofing website design to increase local visibility
G.Card Roofing
A simple, one-page website built as the first proper online presence for a local roofing business, focused on building trust and bringing in enquiries.
BUSINESS SNAPSHOT
Business Type: Roofing
Customers: Private residential homeowners
Service Area: Croydon, London and surrounding areas
PROJECT DETAILS
Project Type: First professional website
Service Provided: Roofing website design
Primary Goal: Improve online visibility and increase enquiries
The Problem
Before working with SiteJacket, G.Card Roofing had very limited online visibility. Most new work came through word of mouth, which meant enquiries were inconsistent and dependent on existing contacts rather than new customers finding the business online.
Without a professional roofing website, potential customers had no easy way to view past work, understand services, or feel confident getting in touch. As a result, homeowners actively searching for roofing services locally often missed G.Card Roofing entirely.
This made it difficult for the business to grow beyond referrals and limited its ability to compete with other roofers who already had a stronger online presence.
The Challenge
The main challenge was simple but critical.
G.Card Roofing needed:
Better online visibility
A professional first impression
Another reliable way for customers to make contact
With a limited marketing budget, the website also needed to work hard without unnecessary complexity.
The Strategy
Balancing the need for results with keeping the costs low, the strategy was to deliver a simple but effective roofing website design that focused on local visibility, trust, and enquiries.
Strategic decisions:
Use a single-page layout to keep costs down while maintaining clarity
Prioritise service explanations so visitors immediately understand what is offered
Lead with real project imagery and testimonials to establish trust
Every decision was made to support enquiries and credibility without unnecessary features or distractions.
What We Delivered
The goal was to deliver a single-page roofing company website design that clearly explained services, built trust with homeowners, and made it easy to get in touch. By showcasing the quality of their work online along with direct contact options, this roofing business' website already stood head and shoulders above ads placed in Checkatrade or other trades directories.
We delivered a website that was optimised for Local SEO, looks great on any device and, more importantly, gets seen by the right people. With budget and simplicity in mind, everything was focused on clarity, credibility, and ease of contact.
Core deliverables:
A clean, mobile-friendly roofing website design built for local searches
Clear explanations of roofing services so website visitors immediately understand what is offered
High-quality images of real completed projects to build confidence and trust
Genuine customer testimonials to reinforce reliability and professionalism
Prominent contact details and calls to action throughout the page
Together, these elements create a professional first impression and make it easy for homeowners to take the next step and get in touch.
How This Helped
The new roofing website design gives G.Card Roofing a clear, professional online presence that works alongside word of mouth rather than replacing it. Potential customers can now quickly understand what services are offered, see real examples of completed work, and feel reassured before making contact.
By showing high-quality imagery and genuine testimonials, the site helps build trust early in the decision-making process. This is especially important for homeowners choosing a roofer, where confidence and credibility play a major role.
Most importantly, the website makes it easy for customers to get in touch from any device, giving G.Card Roofing a reliable way to capture enquiries from people who would previously have had no clear next step. By supplying a robust contact form and the ability to call the business directly via the website along with custom e-mail setup and links to social media profiles, visitors now had multiple contact options.
The Results
Following launch, G.Card Roofing gained a clear, professional online presence that customers could easily find and trust. The new website now acts as a central point for enquiries and supports the business as a professional roofing company website, alongside word of mouth and a presence on social media.
Early outcomes:
Increased enquiries within the first 30 days
Improved customer trust through visible work examples and testimonials
Strong early engagement, including growth in online reviews
While long-term growth takes time, these early results show the website is already doing its job and providing a solid foundation for future visibility.
Key Metrics & Milestones
Website delivered within 7 days
First professional online presence for the business
300% increase in online reviews shortly after launch
Increase in enquiries within the first 30 days
These early indicators show improved visibility, trust, and customer engagement.
total development time
increase in online reviews
Why This Worked
This project worked because the website was built around how homeowners actually choose a roofer. Rather than focusing on unnecessary features that bloat a website, the emphasis was on clarity, trust, and making it easy for customers to take the next step.
Experience delivering website design for roofing and other trade businesses meant the site was built around what homeowners actually look for. Showing real examples of completed work, using genuine testimonials, and clearly explaining services all help remove doubt and build confidence quickly.
By keeping thing simple, focused, and purpose-driven, G.Card Roofing now has a roofing website design that supports enquiries without needing a large ongoing marketing budget.
Working with Joe at SiteJacket was great – From the initial design of my new website to walking me through the process he kept me involved every step of the way. This approach filled me with confidence that I’d picked the right place for the job.
Since launch, I’ve had people comment on how great the website looks and that it presents my roofing business in a very professional way.
Is This Right For Your Business?
This type of website works particularly well for:
Roofing businesses needing a professional website for the first time
Roofing companies looking to improve enquiries with better website design
Tradespeople wanting a clear, trustworthy online presence without complex marketing or a high cost
Get a roofing website design that brings in work
If you run a business and want a website that builds trust and brings in genuine enquiries, SiteJacket can help.
Whether you need your first professional website or something more effective than what you have now, we’ll focus on clarity, credibility, and results. Contact us today to discuss your project, or schedule a free visibility report to see how well your business is doing online.
